Technical Growth

Shipping is half the job. Getting found is the other half.

Technical SEO and AEO, analytics and attribution infrastructure, and growth engineering — so the product you built gets discovered, measured, and compounds. Growth run by engineers, not guesswork.

schema.org Core Web Vitals GA4 · server-side
Approach

Growth is an engineering problem.

A great product with broken tracking and no search presence is a tree falling in an empty forest. We treat growth as infrastructure: crawlable, structured, instrumented, and measured. That means search engines and AI assistants can find and cite you — and you can actually see what's working, down to the funnel step.

What we do

Three ways we make growth compound.

Technical SEO & AEO

Be found by search engines and AI. Schema markup, crawl optimization, Core Web Vitals, and structured data — including AEO (Answer Engine Optimization) to make your content citable by AI search engines and LLMs, not just ranked in blue links.

A technically sound site that both Google and AI assistants can read, rank, and cite.

Analytics & Attribution Infrastructure

Know what's actually working. GA4, server-side tracking, and data dashboards that give you trustworthy numbers — not sampled guesses — and attribution you can make decisions on.

Reliable, server-side analytics and dashboards your team will actually trust.

Growth Engineering

Turn traffic into a system that compounds. Experimentation frameworks, funnel instrumentation, and marketing automation — the engineering behind repeatable, measurable growth.

An experimentation and instrumentation setup that turns growth into a process.
How we work

Instrument, measure, then move.

Step 01

Audit

Crawl, schema, Core Web Vitals, and current analytics integrity.

1Step
Step 02

Fix the foundation

Structured data, tracking, and server-side attribution.

2Step
Step 03

Instrument the funnel

Events and dashboards that reflect reality.

3Step
Step 04

Experiment

A testing framework so wins are repeatable, not lucky.

4Step
Stack & standards

What we build with.

SEO / AEOschema.org structured data · Core Web Vitals · crawl optimization · LLM citation optimization AnalyticsGA4 · server-side tracking · custom dashboards Growthexperimentation frameworks · funnel instrumentation · marketing automation
Fit

Who it's for.

  • Teams with a good product that search and AI can't find.
  • Companies whose analytics numbers no one trusts.
  • Growth teams that want experiments run on solid instrumentation.
  • Anyone who wants to be cited by AI search, not just ranked.
Growth deliverables

What we hand over when growth infra ships.

schema.org markup

Structured data on every page — for search engines and AI citations.

Server-side GA4

Trustworthy analytics that survive ad-blockers and privacy defaults.

Custom dashboards

The 5 numbers your team actually needs, refreshed automatically.

Experimentation setup

A/B framework wired into your product, ready for repeatable tests.

Available · Booking Q3 discovery slots

Let's build your product.

Tell us what you're working on. We'll show you the fastest credible path to shipping it — even if that's smaller than you expected.

hello@sparzan.com